Universal’s NFT Band Kingship brings Bored Apes to Roblox
Kingship Band Launches Interactive World on Roblox
In a bid to expand its reach, the fictional “supergroup” Kingship, consisting of Bored Ape Yacht Club NFT avatars, has made its foray into the popular gaming platform Roblox. The band, created by Universal Music Group’s 10:22PM label, has launched an interactive world on Roblox, known as the Kingship Islands game.
Interactive Gaming Experience
The Kingship Islands game on Roblox allows players to crash-land in an island paradise and embark on a quest to unite the band members. Additionally, players have the opportunity to earn free in-game items and avatar emotes during the first six weeks after the launch. The expansion into the gaming world presents an exciting avenue for fans to engage with the band in a dynamic and interactive manner.
Avatar Accessories and NFT Passes
Kingship has not only introduced the interactive world on Roblox but has also created animated avatar accessories that utilize the facial animation technology available on the platform. These items, along with Kingship-themed emotes, can be purchased via the in-game shop and through the Roblox Marketplace. Moreover, holders of the Kingship Key Card, an Ethereum NFT pass, will receive special Roblox badges and Floating Villa access, unlocking exclusive content and experiences within the game.
“We need your help. The Apes are missing. Find them on KINGSHIP Islands. @Roblox today at 12pm PT / 3pm ET / 8pm GMT / 9pm CET.”
— KINGSHIP (@therealkingship) November 30, 2023
Metaverse Band and Musical Collaboration
Kingship, inspired by the virtual band Gorillaz, features characters based on Bored Ape Yacht Club NFT avatars and one Mutant Ape. The band has also enlisted Grammy-winning producers Hit-Boy and James Fauntleroy to develop music that will eventually be released, providing the opportunity for Roblox players to sample some of the tunes they are working on. The move further blurs the lines between virtual and real-life experiences, creating an immersive world for fans to explore.
This expansion into Roblox marks a significant step for Kingship, as it seeks to engage with a wider audience and provide fans with a unique and exciting way to interact with the band. With the new interactive world on Roblox, Kingship is poised to create a truly immersive and engaging experience for its followers.
Editor’s note: This article was written with the assistance of AI. Edited and fact-checked by Andrew Hayward.
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