“Crypto unicorn Candy Digital attracts thousands of baseball enthusiasts to become web3 collectors”
**Candy Digital Plans to Onboard 100,000 New Customers Through Digital Ticketing**
Candy Digital, a digital collectibles startup, is optimistic about the potential of sports fans in driving adoption and consumption in the web3 arena. The company’s CEO, Scott Lawin, has announced plans to onboard 100,000 new customers to the platform through a digital ticketing product.
**Introduction of Digital Ticketing**
Lawin believes that onboarding new customers through digital ticketing is the most effective way to introduce someone to the space. This is because individuals are expressing their fandom by purchasing a ticket and attending a game, giving them an opportunity to obtain a digital asset that records the experience. In addition to selling officially-licensed Major League Baseball collectibles, Candy Digital has been offering fans commemorative tickets.
**First Time NFT Owners Snag Tickets**
Through its commemorative ticket campaign, Candy Digital aims to introduce between 250,000 and 500,000 consumers to digital asset ownership in 2024. Most people engaging with web3 for the first time visit Candy Digital’s platform after attending a baseball game. They have the opportunity to redeem a digital commemorative ticket and may then purchase a pack of digital trading cards. This process gives them the same excitement of opening a pack of trading cards, but with a much more dynamic digital asset.
**Transformation of NFTs and Digital Collectibles**
NFTs and digital collectibles have significantly evolved since the surge in prices and trading volumes during the previous bull run. Interest in profile-picture NFTs, such as CryptoPunks and Bored Ape Yacht Club, has decreased, but companies like Candy Digital and Dapper Labs continue to target sports fans with digital memorabilia NFTs.
**Speculative Market Fade**
Candy Digital launched its Major League Baseball NFT marketplace in early 2022, following the success of Dapper Labs’ NBA Top Shot collection with trading volumes exceeding $200 million in 2021. While Lawin is confident about the potential of blockchain-based digital assets revolutionizing sports memorabilia, he does not expect a return to the speculative market seen during the 2021 bull run.
**Financial Backing**
Candy Digital raised $38.5 million at the start of 2023, after previously raising $100 million at a $1.5 billion valuation in October 2021. The company remains committed to leveraging the love of sports to drive adoption and engagement in the web3 space.
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